
Zinedine R
Deunite, B2B ICP studio for Growth agencies, Sprint, Engine, Live
Habilidades

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Experiencia laboral
Co-founder — ICP Scoring and RevOps for B2B
Freelancing Career • Freelance
Mar 2024 - Present • 2 yrs 5 mos
Founder of Deunite — ICP scoring diagnostic and RevOps consulting for B2B teams. Built the Deunite simulator (deunite.lovable.app), a 2-minute ICP scoring tool used as the entry point with new clients. Deliver custom Excel scorecards, sales playbooks and CRM integration (Salesforce and HubSpot) so that ICP frameworks actually ship into daily sales work — not just PowerPoint decks.
RevOps Specialist — ICP and Lead-to-Cash
Company • Tiempo completo
Jun 2021 - Present • 5 yrs 2 mos
Led revenue operations for a B2B SaaS platform serving 100k+ SMBs. Focused on ICP definition, lead scoring frameworks, and lead-to-cash workflow design across Sales, Marketing and Customer Success. Key results: - Built ICP scoring rubrics that cut wasted SDR effort on unqualified prospects - Live dashboards that boosted data accuracy by 17% and increased reporting adoption - Reduced average implementation time by 70% - Contributed to MRR growth from 1.6M to 2.5M in 12 months - Currently leading Salesforce to HubSpot migration with ICP scoring integrated natively