
Zain Irshad
Level 2
Certified Google Ads Expert, Lower Cost Per Conversion, Higher ROAS
Habilidades

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Experiencia laboral
Founder & Ecommerce Manager
LuxeNest • Tiempo completo
Dec 2023 - Present • 2 yrs 11 mos
Running a UK-registered Shopify store in the home textiles category — rugs, bedding and bath. I handle the whole commercial side myself: supplier sourcing, Google Merchant Center feed setup and approval, Shopping and Performance Max campaigns, Meta ads, and server-side conversion tracking. Spending my own money on ads every month is the reason I'm careful with other people's.
Google Ads Specialist
Fiverr • Freelance
Dec 2020 - Present • 5 yrs 11 mos
Building and managing Google Ads accounts for clients across the UK, US, Europe and the Middle East. Work covers Search, Shopping and Performance Max campaigns, account audits, conversion tracking with GA4 and Google Tag Manager, and ongoing optimisation. Industries include home services, travel, healthcare, ecommerce and local lead generation.
Google Ads Specialist
Digital Kultur • Tiempo completo
Dec 2020 - Dec 2022 • 2 yrs
Worked as a Google Ads Specialist, managing and optimizing paid advertising campaigns for businesses across different industries. My responsibilities included Google Search and Performance Max campaign setup, keyword research, campaign structuring, ad copy creation, conversion tracking, and ongoing performance optimization. Managed campaign budgets, search terms, negative keywords, bidding strategies, audience targeting, and conversion goals to improve lead quality and overall campaign performance. Worked on both lead generation and eCommerce campaigns, analyzed performance metrics such as CTR, CPC, CPA, conversion rate and ROAS, and implemented data-driven optimizations. Also worked with Google Tag Manager and Google Analytics for conversion tracking and reporting, conducted regular account audits, identified performance issues, and developed strategies to improve campaign efficiency and return on advertising spend.
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edwardlynch5

Estados Unidos
I honestly didn’t expect things to improve this quickly. I hired Zain to handle Google Ads for my company because our previous campaigns were spending money without giving us much in return. Within the first few weeks, I could actually see a difference in the quality of leads coming in. What I liked...
paisleyskylar

Estados Unidos
I hired him to manage my Google Ads, and honestly, it turned out to be a great decision. At the beginning, I wasn't sure how much improvement was possible because the results were not easy to achieve. However, after working together for two months, I noticed a significant increase in conversions. He...
ella_hurst

Estados Unidos
I hired Zain to work on my Google Ads because my cost per conversion had started getting too high. I honestly wasn't expecting a huge difference in just one month, but he completely surprised me. He went through the campaigns, made the necessary changes, and focused on bringing the cost per conversion...
klieanderson

Estados Unidos
I was honestly getting frustrated with my ad spend before hiring him. He helped me make better use of my budget, and I started seeing more promising results. What I liked most was that he didn't just take the payment and disappear. He actually kept working on the campaign and stayed in touch. That meant a lot to me.

shawneleighmalt

Estados Unidos
I had a completely different experience with Zain compared to the people I had worked with before. I was honestly getting frustrated because we were getting clicks but very few meaningful enquiries. I explained the situation to Zain and he immediately started looking at the account from a much more detailed...
