Yurii S

Creative Designer

Jan 2026 - Present • 8 mos

As a freelance Creative Designer, I design advertising creatives and campaign visuals for Meta platforms, SaaS products, local businesses, and consumer brands. My work focuses on creating creatives that combine strong visual hierarchy with marketing goals. I design static ads, carousel campaigns, social media placements, AI-assisted product visuals, and creative concepts optimized for Facebook and Instagram formats. My creative workflow includes market research, moodboards, AI asset generation, composition, typography, and adaptation across Feed, Story, and Carousel placements. Current creative portfolio includes campaigns for Solstice Optics, Ledgerly, TalkNest, Fadeout Barbershop, Verdana Skin, and other Meta advertising projects developed as performance-focused creative campaigns.

Brand Identity Design

Feb 2023 - Nov 2025 • 2 yrs 9 mos

As a freelance Brand Identity Designer, I create visual identities for modern businesses in fashion, wellness, lifestyle, and consumer product industries. My branding process begins with research, positioning, and concept development before expanding into a complete visual system. Every identity is designed to be consistent across digital and print applications while reflecting the personality and values of the brand. My work includes logo design, typography systems, color palettes, packaging concepts, stationery, social media assets, brand guidelines, and presentation design. Featured branding projects include Velvette (sustainable fashion), Willows & Fern (luxury wellness), and AQUAINT (premium bottled water), each developed as a complete brand identity system from strategy to final presentation.