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yumszafar

Yamna Z.

@yumszafar

I Will Build and Execute a Digital Marketing Strategy for Your Business

Pakistán
Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
I work at the intersection of strategy, storytelling, and execution with nearly 9 years of experience helping founders and teams turn complex ideas into clear messaging and marketing that converts. I work across B2B, B2C, and SaaS businesses, handling strategy and execution end to end. My focus is on direct-response copy, funnels, positioning, and content that’s grounded in real customer insight. I’m comfortable working independently, owning projects from planning through delivery, and collaborating closely with founders when needed.... Lee más

Habilidades

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yumszafar
Yamna Z.
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Revisa mis servicios

Estrategia de marketing digital
I will build a complete digital marketing strategy and growth plan
DeUSD 50 / proyectoMás información
Marketing digital
I will create a high converting content strategy and calendar
DeUSD 30 / proyectoMás información

Porfolio

Experiencia laboral

Upwork

Growth Marketing Manager (Freelance)

Upwork • Freelance

Nov 2016 - Present • 9 yrs 6 mos

1. Worked with 40+ international brands across 20+ industries over 9 years, managing end-to-end digital marketing—from strategy and planning to execution and campaign publishing. 2. Analyzed multi-channel marketing data using analytics tools to uncover optimization opportunities and improve overall campaign performance. 3. Developed KPI frameworks and performance tracking systems to measure campaign effectiveness and maximize marketing ROI. 4. Conducted continuous A/B testing and experimentation to improve conversion rates, messaging effectiveness, and funnel performance. 5. Translated complex data into actionable growth strategies and insights to guide marketing decisions and improve results.

Managing Partner | Marketing Lead

FEC Webs LLC • Tiempo completo

Sep 2023 - Feb 2026 • 2 yrs 5 mos

1. Worked with 5+ brands simultaneously, scaling their online businesses by up to 363% through data-driven digital marketing strategies. 2. Led marketing consulting initiatives for U.S.-based clients, implementing growth strategies that improved campaign efficiency and ROI. 3. Analyzed multi-channel marketing performance to uncover high-impact opportunities and guide smarter budget allocation. 4. Designed KPI frameworks and performance dashboards to track campaign effectiveness and enable data-driven decision-making. 5. Collaborated with cross-functional teams to implement AI-informed marketing strategies and improve campaign optimization. 6. Continuously refined marketing strategies by analyzing performance trends and leveraging emerging marketing technologies.

Product Marketing Specialist

Softorino • Freelance

Aug 2020 - May 2023 • 2 yrs 9 mos

1. Developed marketing copy, web content, and launch messaging for multiple software product releases, ensuring clear positioning and strong user appeal. 2. Wrote blog posts, newsletters, and website content to support product launches and ongoing user engagement. 3. Created product-focused content across marketing channels, helping communicate features, benefits, and updates to a global user base. 4. Collaborated with marketing and product teams to ensure consistent messaging across web, email, and promotional materials for each release.