Yana O
SEO Copywriter: Articles, Blog Posts, Landing Pages
Habilidades
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Experiencia laboral
SEO Copywriter
Freelance • Freelance
May 2021 - Present • 5 yrs 5 mos
Copywriter for complex products and demanding niches. I solve business problems through text. I don't just write articles from a brief. First I dive into the product, study the target audience, and analyze their needs and objections — then create content that helps the business hit concrete goals: attract leads, boost conversion, lower acquisition cost, and build brand trust. 5 years in copywriting, 1,000+ pieces written, and a background in economics and psychology. Economics taught me to understand the client from the business side. Psychology — to understand their audience. Copywriting brought the two together. I write with business metrics in mind — conversion, CPL, ROI, engagement, leads, and inquiries. Good copy isn't copy that reads well; it's copy that works. Why clients choose me • Websites & landing pages: website copy converting at 5%+, landing pages at 8%+, lead magnets at 20%+. • Email marketing: open rates of 30%+, sequence conversion of 12%+. • E-commerce & marketplaces: product-page CTR of 5%+, a 16% reduction in returns. • SEO & content marketing: articles that drive organic traffic, inquiries, and clicks. • Social media: content with audience engagement of 30%+. • White papers & lead magnets: conversion to leads of 6%+; checklists, guides, and ROI calculators of 20%+. • Technical documentation: a 25%+ reduction in support tickets. • Ghostwriting: books, articles, and expert content that strengthen personal brand. • PR & press releases: copy that grows media presence, reach, and inbound inquiries. I deliver publication-ready material: SEO markup, HTML formatting, fact-checking, and proofreading. How I work 1. Partnership over service: I work alongside your business, ask questions, and propose solutions — not just wait for a finished brief. 2. The language of value: I judge copy by how well it does the job. 3. Clarity and precision: I explain complex topics clearly, without dumbing them down. Web design available on request.