James

SEO Expert

Signpex • Freelance

Sep 2019 - Present • 6 yrs 11 mos

Led multi-channel digital marketing strategies, increasing website traffic by 45% and online sales by 30% year-over-year. • Managed PPC campaigns across platforms such as Google Ads, Facebook, and Instagram, achieving a 25% improvement in conversion rates and a 35% reduction in cost-per-click (CPC). • Spearheaded SEO optimization, driving a 50% increase in organic search traffic and significantly enhancing the visibility of key business keywords. • Oversaw the redesign of landing pages, improving user experience (UX) and achieving a 20% increase in conversion rates. • Led a team of 4 digital marketing professionals, fostering a collaborative environment and ensuring alignment with strategic goals. • Utilized Google Analytics, SEMrush, and other tools to monitor campaign performance, providing actionable insights for continuous optimization.