Sohel

Meta Marketing

Dec 2021 - Present • 4 yrs 8 mos

I help e-commerce brands and businesses scale revenue using targeted Meta ad campaigns across Facebook and Instagram. My focus is on turning traffic into profitable customers through data-driven strategy and continuous optimization. Key Achievements & Responsibilities: ->Campaign Strategy & Setup: Planned and executed complete Meta ad funnels (Cold Prospecting, Retargeting, and Lookalikes) to drive high ROI. ->Pixel & Conversions API Setup: Integrated Meta Pixel and CAPI for accurate tracking, custom audience creation, and optimized event attribution. ->A/B Testing & Optimization: Tested ad creatives, copy, and audience segments to lower CAC (Customer Acquisition Cost) and increase ROAS. ->Creative Strategy & Copywriting: Drafted high-converting ad copy and structured visual concepts designed to capture attention and boost CTR. ->Analytics & Reporting: Monitored campaign performance daily to scale winning ads and pause underperforming assets.

Elementor Expert & Front-End WordPress Developer

Dec 2023 - Nov 2025 • 1 yr 11 mos

I design and develop high-converting, fully customized WordPress websites and landing pages using Elementor Pro. My focus is on transforming UI/UX designs into pixel-perfect, responsive web interfaces that load fast, rank well on Google, and drive user engagement. Daily Responsibilities & Core Contributions: • Custom Page Building: Design custom homepage layouts, sales funnels, and landing pages from scratch using Elementor Pro, eliminating the reliance on bloated pre-made templates. • Pixel-Perfect Conversion: Convert Figma, Adobe XD, and Sketch layouts into fully functional, mobile-responsive WordPress sites. • Performance Engineering: Execute advanced WordPress speed optimization by cleaning up databases, lazy-loading assets, and minifying scripts to meet core web vitals. • Marketing Integration: Configure lead-generation contact forms, pop-ups, dynamic sliders, and integrate Facebook Pixel tracking and API protocols for marketing analytics. • Security & Migration: Implement site-wide security setups (SSL, firewalls, malware prevention) and perform flawless domain/hosting migrations without any downtime. Key Achievements: • Designed and deployed 40+ high-converting Elementor landing pages across competitive business niches. • Significantly reduced page loading speeds across client sites, decreasing bounce rates and improving organic SEO rankings. • Consistently delivered cross-browser and 100% mobile-responsive designs that improved user conversion metrics.