
Smith M
Helping ecommerce brands grow with websites AI and automation
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Experiencia laboral
Subscription E-Commerce Specialist — Product & UX Evaluation
On That Ass (Online Apparel Subscription Service) • Freelance
Sep 2024 - Oct 2024 • 1 mo
I’ve conducted in-depth analysis and consulting on the user experience, subscription flow, and digital service model for On That Ass, an online membership-based underwear subscription platform targeting both men and women. My work involved evaluating the website’s user journey, subscription sign-up process, customer service accessibility, and delivery logistics to identify strengths and weaknesses from both operational and consumer perspectives. I assessed how the free-trial signup funnels convert visitors into subscribers, and reviewed key pain points related to membership cancellation protocols and payment handling. Leveraging industry benchmarking and UX best practices, I delivered actionable insights to enhance transparency in subscription terms, optimize customer support touchpoints, and improve overall member satisfaction. My analysis also involved monitoring user feedback trends from multiple review platforms to inform business strategy and product quality recommendations.