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Experiencia laboral
Retreat Lead Generation Specialist
Feathered Pipe Foundation • Freelance
May 2025 - Present • 1 yr 4 mos
I Developed and supported digital marketing strategies for a wellness and yoga retreat business, focusing on lead generation, social media marketing, Facebook and Instagram advertising, Google Ads, audience research, content promotion, campaign planning, and conversion optimization. Created targeted marketing campaigns to promote yoga, wellness, mindfulness, meditation, and holistic retreat programs to relevant audiences. Managed promotional content and advertising concepts designed to increase brand awareness, attract qualified retreat inquiries, encourage engagement, and support retreat registrations. Applied data-driven campaign optimization, audience targeting, and conversion-focused strategies to strengthen the customer journey from initial awareness through inquiry and booking.