Shipon R
Top Rated
Web Analytics and Ads Conversion Tracking Expert
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Experiencia laboral
Web Analytics & Conversion Tracking Specialist
SC Digital • Freelance
Dec 2024 - Present • 1 yr 6 mos
At SC Digital, I work on building and optimizing advanced tracking systems for multiple client projects, ensuring accurate data collection, attribution, and performance measurement across platforms. I specialize in aligning tracking infrastructure with marketing goals — enabling businesses to make confident, data-driven decisions and maximize their ad performance. 🔧 Key Responsibilities: - Implemented Google Ads Conversion Tracking (setup, fixes, enhanced conversions) - Configured Meta Pixel + Conversion API (CAPI) for accurate event tracking - Set up GA4 event tracking (including eCommerce events) and debugging - Developed server-side tracking solutions (GTM Server-Side) - Ensured cross-platform data consistency (Google Ads, Meta, GA4) - Built custom reports & data visualizations for actionable insights 📊 Impact: - Improved tracking accuracy and reduced data discrepancies - Enabled better attribution and campaign optimization - Helped clients increase ROI through reliable performance data - Transformed raw data into clear, decision-ready insights
Conversion Tracking Expert
Joy Displays • Freelance
Jan 2024 - Apr 2025 • 1 yr 3 mos
I helped Joy Displays not only fix their tracking — but also improve their ad performance. After setting up accurate conversion tracking across Google Ads, GA4, and Meta (Pixel + CAPI), I worked on optimizing their campaigns using clean, reliable data. This resulted in better targeting, improved attribution, and higher ROI from their ad spend.
Conversion Tracking Specialist
BlueTuskr • Freelance
May 2023 - Mar 2024 • 10 mos
I’ve worked with BlueTuskr, an eCommerce Marketing Agency, where I handled advanced tracking setups and analytics for multiple eCommerce brands. I helped their clients accurately track user behavior, conversions, and ad performance across platforms — ensuring every marketing decision was backed by real data. ✔ Google Ads Conversion Tracking ✔ Meta Pixel & Conversion API (CAPI) ✔ Server-Side Tracking (GTM Server) ✔ GA4 eCommerce Event Tracking ✔ Custom Reports & Data Visualization My work helped improve ad performance, eliminate data gaps, and give clients a clear understanding of their ROI.
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johnlaperch
Cliente recurrente

Estados Unidos
Shipon has been fantastic to work with. He helped set up our Google Tag Manager server-side tracking using Stape, and the difference in our tracking accuracy has been huge. What really stood out was how well he understands the technical side of tracking, from debugging events to making sure data flows...

Respuesta del Freelancer
nikolmnte
Cliente recurrente

Alemania
I had the pleasure of working with Shipon on analytics and conversion tracking, and I can confidently say he’s an expert in his field. He quickly identified gaps in our tracking setup and implemented clean, reliable solutions that gave us accurate, actionable data. What stood out most was his ability...
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nlopez515

Estados Unidos
He absolutely went above and beyond the expectations! He has a very good knowledge of tracking and websites, Google Ads, and Google Tag Manager. He crushed it and made this whole project seamless, and really helped get our website tracked and well set up to succeed. Thank you so much.

Respuesta del Freelancer
fiverr0921

Estados Unidos
Just so you know I didn’t just give this review when the project was completed. I made sure that was conversion was tracking first. I’ve had several conversions successfully log since he set it up for me. This guy is a little better than the others I’ve used. There was no hiccup. Everything was firing correctly from day 1.

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dahrvrijsen
Cliente recurrente

Bélgica
Shipon is an absolute specialist when it comes to Google and Meta tracking setups. His understanding of data structures, conversion tracking, and attribution is next level. Everything is set up clean, scalable, and future-proof. Thanks to his work, we have full clarity on performance and can make real...

Respuesta del Freelancer
