Shipon R

Web Analytics & Conversion Tracking Specialist

SC Digital • Freelance

Dec 2024 - Present • 1 yr 8 mos

At SC Digital, I work on building and optimizing advanced tracking systems for multiple client projects, ensuring accurate data collection, attribution, and performance measurement across platforms. I specialize in aligning tracking infrastructure with marketing goals — enabling businesses to make confident, data-driven decisions and maximize their ad performance. 🔧 Key Responsibilities: - Implemented Google Ads Conversion Tracking (setup, fixes, enhanced conversions) - Configured Meta Pixel + Conversion API (CAPI) for accurate event tracking - Set up GA4 event tracking (including eCommerce events) and debugging - Developed server-side tracking solutions (GTM Server-Side) - Ensured cross-platform data consistency (Google Ads, Meta, GA4) - Built custom reports & data visualizations for actionable insights 📊 Impact: - Improved tracking accuracy and reduced data discrepancies - Enabled better attribution and campaign optimization - Helped clients increase ROI through reliable performance data - Transformed raw data into clear, decision-ready insights

Conversion Tracking Expert

Joy Displays • Freelance

Jan 2024 - Apr 2025 • 1 yr 3 mos

I helped Joy Displays not only fix their tracking — but also improve their ad performance. After setting up accurate conversion tracking across Google Ads, GA4, and Meta (Pixel + CAPI), I worked on optimizing their campaigns using clean, reliable data. This resulted in better targeting, improved attribution, and higher ROI from their ad spend.

Conversion Tracking Specialist

BlueTuskr • Freelance

May 2023 - Mar 2024 • 10 mos

I’ve worked with BlueTuskr, an eCommerce Marketing Agency, where I handled advanced tracking setups and analytics for multiple eCommerce brands. I helped their clients accurately track user behavior, conversions, and ad performance across platforms — ensuring every marketing decision was backed by real data. ✔ Google Ads Conversion Tracking ✔ Meta Pixel & Conversion API (CAPI) ✔ Server-Side Tracking (GTM Server) ✔ GA4 eCommerce Event Tracking ✔ Custom Reports & Data Visualization My work helped improve ad performance, eliminate data gaps, and give clients a clear understanding of their ROI.