Md Mahmudur R.

Implementation of Google Ads Enhanced Conversions & Consent Mode V2 using Google Tag Manager

Kolvy • Freelance

Mar 2026 - Mar 2026 • 0 mos

Worked with Kolvy, owned by Stanley Dam, to implement a complete and reliable conversion tracking setup for their store. I first set up a custom data layer on the store backend, ensuring that all key events, such as Product views, add-to-cart actions, Inititate Checkouts and Purchases, are captured accurately. Using Google Tag Manager, I configured all tags for Google Ads Enhanced Conversion Tracking and made sure each tag fired correctly according to user consent. I also set up GA4 Ecommerce Tracking through GTM, so every interaction, from page views to purchases, is tracked in a structured and detailed way. Integrated Google Consent Mode V2 using the Complianz plugin to respect users’ privacy choices while maximizing data collection where consent is given. All tags, triggers, and variables were tested thoroughly with Google Tag Assistant and GTM preview to ensure accurate firing and reporting. The final setup delivers privacy-compliant, accurate, and actionable data for marketing and optimization, giving the client confidence in their analytics and ad performance.