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wally_gordon

Walter G.

@wally_gordon

Researcher and Brand Strategist

Estados Unidos
Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
I am a Researcher & Brand Strategist who supports brands by gathering information to generate creative insights for brand strategy & positioning, social content, and go-to-market campaigns. I have 3+ years of experience with primary and secondary research, leading a variety of audits, writing creative briefs, social listening, developing narrative-driven strategic presentations, and assisting strategic campaign ideation & creative execution. The markets I have worked in span both B2C and B2B, and a variety of industries: CPG food, construction, healthcare, health insurance, and vacation.... Lee más

Habilidades

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wally_gordon
Walter G.
desconectado • 
Tiempo medio de respuesta: 1 hora

Revisa mis servicios

Entrevistas y grupos de sondeo
I will provide marketing research support for your branding project
DeUSD 1,000 / proyectoMás información
Investigación general online
I will secondary desk research for your brand iniatives
DeUSD 650 / proyectoMás información

Porfolio

Experiencia laboral

Agency

Freelance • 4 yrs 8 mos

Research and Brand Strategy Consultant

Jul 2022 - Present • 4 yrs

Agency Client Name: Red Tettemer O’ Connell & Partners My account portfolio includes: Lawry’s & Old Bay ●Assisted in running employee discovery interviews to find potential differentiators to generate insights for brand repositioning ●Audited brand fundamentals with Strategy VP to create brand guidelines on distinguishing the brand within their portfolio ●Researched and generated social media insights on competitors’ media presence to help generate ideas for content creation Agency Client Name: 36Creative My account portfolio includes: Cedars/Brekki, Pinnacle Health, Badia, and Bond Construction ●Collaborated with strategy director on a discovery workshop with executive leadership to inform a brand repositioning campaign ●Supported the creation of a national consumer survey by assisting with questioncreation to discover consumer brand sentiment ●Audited B2B competitor social media pages to create content guidelines and generateinsights for further content creation ●Analyzed and organized stakeholder interview responses using AI systems to discover insights for messaging and positioning development Client Name: NeoFivestar Transportation ●Analyzed competitor messaging across Meta Ad Manager, websites and social media to inform a larger creative messaging strategy ●Developed a competitive plot to assist in client understanding of their market and how to create a more competitive positioning strategy

Jr Strategist

Jun 2021 - Feb 2022 • 8 mos

My account portfolio included SBR/Kens, Welch’ s, Parallel Cannabis, and Nuvance Health ●Developed strategic branding creative briefs to help inform upper funnel creative strategy for advertising campaigns ●Conducted market research to create data-driven insights which were used to refine client’s established brand positioning strategy ●Monitored social media trends on a quarterly basis across company, culture, consumer, and competition to support the creation of socially relevant creative content ●Reported on basic organic social media analytics for brands via Brandwatch for campaign creative optimization