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Wallace C
@wallace_247
PR Consultant for Lifestyle, Fashion, Luxury and Hospitality Brands
Estados Unidos
Inglés
Sobre mí
I am the founder of Cortazar Communications, a boutique PR consultancy for consumer lifestyle, fashion, luxury hospitality, and fine jewelry brands. I build narrative platforms editors want to write about, then run the pitching, brand partnerships, and influencer and stylist programs that turn them into coverage across print, online, broadcast, podcasts, and social. I have placed client stories in Condé Nast Traveler, Travel + Leisure, Harper's Bazaar, Forbes, WWD, Sports Illustrated, JCK Online, and Southern Living. PR Couture has recognized me as a leading voice in luxury PR.
Habilidades
Wallace C
desconectado •
Tiempo medio de respuesta: 1 hora
Revisa mis servicios
Presentación de comunicados de prensa
I will run PR media pitching and strategy to land your brand press coverage
Estrategia y planificación
I will build your PR strategy, narrative platform and campaign plan
Porfolio
Experiencia laboral
Founder and PR Consultant
Cortazar Communications • Trabajador autónomo
Jan 2024 - Present • 2 yrs 7 mos
Founded and run a boutique PR consultancy for consumer lifestyle, fashion, luxury hospitality, and fine jewelry brands across the US and UK. Lead every part of client strategy: narrative platforms with named campaigns, messaging houses with proof points, ranked media maps by tier and lead time, and twelve-month editorial calendars built around real deadlines. Run the media relations that follow. Build media lists of named editors and writers checked against their recent work rather than pulled from a database, write press materials and personalized pitches, and time outreach to long-lead, mid-lead, and short-lead calendars. Also handle stylist and editor outreach, gift guide placement, influencer and creator programs, and event strategy. Clients have included fine jewelry, hospitality, restaurant, and home and outdoor living brands.
Assistant Account Executive
The Dana Agency Public Relations • Tiempo completo
Sep 2023 - Jan 2025 • 1 yr 4 mos
Managed PR across nine accounts in luxury hospitality, residential, and restaurants at a Miami-based agency. Hotel and resort accounts included The Betsy, The Elser Hotel, The Marker Key West, Cadillac Hotel and Beach Club, Hotel Effie Sandestin, The Perry Hotel Naples, SkyBeach Resort, and The Ellie Beach Resort Myrtle Beach. Wrote press releases, media alerts, and pitches, and built targeted media lists rather than working from stale databases. Secured coverage in national travel, lifestyle, design, and regional South Florida outlets by pitching editors against their own recent work and timing outreach to long-lead and short-lead calendars. Ran influencer and creator trade programs for hotel properties: vetted creators against each property's target market before presenting them to clients, structured the deliverables in writing, and secured usable rights to the resulting imagery. Built brand partnerships and on-property activations, including pop-ups and creative programming, and treated events as campaigns rather than single nights.
Account Coordinator
TARA • Tiempo completo
Feb 2023 - Aug 2023 • 6 mos
Led three accounts at a Miami lifestyle and entertainment PR agency, running consistent media outreach and securing coverage across print and digital. Built tailored media lists rather than generic ones, which improved response rates on pitching. Compiled and shared coverage summaries with clients, ran weekly client calls, tracked press, and prepared reporting.
