Alejandro L.
Level 1
Logo, Packaging, Website and Brand Designer
Habilidades
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Experiencia laboral
Senior Graphic Designer
Perdomo Doces • Tiempo completo
Oct 2024 - Present • 1 yr 7 mos
Lead designer responsible for maintaining and evolving the brand's visual identity across all packaging and marketing materials for this established confectionery company. Key Achievements: - Redesigned packaging system for 50+ SKUs, improving shelf presence and brand consistency across product lines - Maintained visual identity standards across print and digital channels, ensuring cohesive brand experience at all touchpoints - Collaborated with production, marketing, and leadership teams to deliver packaging solutions that meet regulatory compliance (ANVISA) and market demands - Developed marketing collateral and promotional materials aligned with brand guidelines and seasonal campaigns - Managed design projects from concept through production, ensuring quality execution and on-time delivery - Established efficient design workflow and file organization system for faster project turnaround Tools: Adobe Illustrator • Photoshop • InDesign • Packaging Design Focus: Food Packaging • Brand Maintenance • Print Production • Marketing Collateral
Senior Graphic Designer
Azure Pack Embalagens • Tiempo completo
Sep 2022 - Oct 2024 • 2 yrs 1 mo
Senior designer responsible for packaging systems and brand identity development for food & beverage sector clients. Key Responsibilities & Achievements: - Led end-to-end packaging design projects, from client brief and concept development through production files and print oversight - Created comprehensive brand identity systems, including visual language, logo design, typography, color palettes, and brand guidelines - Specialized in food packaging design with a deep understanding of regulatory compliance (ANVISA), material specifications, and production constraints - Collaborated with production teams to ensure design feasibility, cost-effectiveness, and quality execution - Provided creative direction and mentorship to the design team, establishing quality standards and efficient workflows - Delivered solutions that balanced aesthetic appeal with functional requirements and market positioning Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) Expertise: Food Packaging Design • Brand Identity • Production Management
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biancasnchz
Cliente recurrente

Estados Unidos
Alejandro did an amazing job at making website looks more polished!
Respuesta del Freelancer
biancasnchz
Cliente recurrente

Estados Unidos

biancasnchz
Cliente recurrente

Estados Unidos
cameronfelix

Estados Unidos
Cool logo


dailydoseofcars

Reino Unido
Looks amazing thank you!


