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Digital Marketing Lead
BARR Plastics • Tiempo completo
Apr 2024 - Present • 2 yrs 7 mos
Leads digital marketing and content work for a Canadian plastics supplier serving industrial, commercial, contractor, and consumer markets. The role spans website management, search marketing, paid advertising, CRM, analytics, and sales support. Expertise and achievements - Grew website reach: BARR Plastics recorded 171,000 active users in 2025, compared with 93,000 in 2024 - an increase of about 84%. - Managed digital marketing: Oversaw SEO, paid campaigns across Google, Microsoft, LinkedIn, Meta, and YouTube, plus Shopify content, product search, redirects, and shipping information. - Built product and industry content: Developed pages and resources for stormwater systems, rainwater harvesting, heated and insulated tanks, docks and marine products, brine systems, and custom plastic fabrication. - Improved lead management: Supported a HubSpot migration and developed forms, audience segments, lead follow-up workflows, and reporting across BARR’s business divisions. - Supported sales teams: Created product pages, case studies, brochures, videos, and campaign assets to help sales teams explain solutions and reach new customers. - Used data to guide marketing: Tracked website performance, campaign activity, and lead trends to help plan marketing priorities and budget use.