Kishor Vekariya

Deputy Manager - Digital Marketing (PPC)

Shalby Limited • Tiempo completo

Dec 2025 - Present • 5 mos

Key Responsibilities: • Lead full-funnel performance campaigns across Google Search, YouTube, Performance Max, and Meta Lead Ads. • Manage monthly ad spend of USD 35,000–45,000, ensuring optimal allocation across healthcare specialties, home care and academy. • Drive performance for lead generation, appointment bookings, and brand awareness. • Collaborate with doctors, content team, CRM team, and developers for campaign alignment and landing page optimization. • Implement and maintain advanced tracking setup (GA4, GTM, Enhanced Conversions, CRM integrations). Key Achievements: • Reduced CPL by 25% through campaign restructuring and testing. • Generated 3,000+ qualified leads per month across multiple verticals. • Achieved 6–7X ROI for hospital campaigns, 4–5X for Homecare, and 8– 10X for Shalby Academy. • Improved tracking accuracy with enhanced conversion setups and CRM pipeline mapping. • Led landing page A/B testing, improving conversion rate and reducing drop-offs.

PPC Consultation

Sun Media Marketing • Tiempo parcial

Sep 2023 - Present • 2 yrs 8 mos

Managed and providing consulting service for Google ads campaign management of Sun Media Marketing Agency client of B2B, B2C and D2C.

Sr. Google Ads Executive

Web India Inc • Tiempo completo

Feb 2020 - Dec 2024 • 4 yrs 10 mos

Sr. Google Ads Executive, Web India Inc Digital marketing agency serving clients across USA, UK, Australia, Canada, and Europe. Worked with 7–8 international clients simultaneously, mainly in D2C and lead generation verticals. Key Responsibilities: • Managed $3,000–$20,000/month ad budgets for D2C and service-based clients. • Executed performance campaigns for a diverse range of D2C brands including clothing, cosmetic and beauty products, footwear, food supplements, and gift, lifestyle, and niche D2C categories.. Additionally managed lead-generation campaigns for local businesses such as dental clinics, lawyers/attorneys, and barbers, as well as B2B lead-gen campaigns for industrial safety product manufacturers. • Led campaign planning, setup, scaling, and reporting for international clients. • Conducted biweekly performance meetings with clients for strategy and optimization. • Implemented CRO and landing page improvements to boost conversion rates. Key Achievements: • Scaled a food supplement brand from new account to 4–6X ROAS within 6 months. • Improved performance for a D2C clothing brand by increasing ROAS from 2X to 5X and reducing CPA by 30% within 4 months. • Delivered consistent growth across multiple eCommerce and lead-gen clients, strengthening long-term retention and agency revenue. • Improved funnel tracking, reporting accuracy, and campaign stability across markets.