Victor Hayes

Digital Marketing Strategist & Media Buyer

AGENTO Marketing • Freelance

Aug 2023 - Aug 2025 • 2 yrs

Designed and executed end-to-end Meta and Facebook marketing lead generation funnels for service-based businesses, specializing in highly regulated niches (Staffing, Insurance, and Medicare). Navigated strict compliance parameters, safely managing campaigns within Meta’s Special Ad Categories (Employment & Housing) while maintaining low cost-per-lead (CPL) metrics. Developed custom pre-qualification Instant Forms and qualifying questionnaire assets to filter out low-intent prospects and deliver high-converting B2B leads. Conducted advanced audience mapping, lookalike audience deployment, and rigorous creative A/B testing to optimize campaign return on ad spend (ROAS).

Conversion Architecture & Automation Specialist

Project Concern International • Freelance

May 2022 - Sep 2024 • 2 yrs 4 mos

Built structured web conversion systems and business automation workflows for growing service brands, optimizing landing pages for peak lead capture efficiency. Integrated advertising lead forms directly with customer relationship management (CRM) platforms to ensure instant data synchronization and automated lead routing. Utilized strong background in analytical problem-solving to audit traffic data, identify funnel bottlenecks, and map out client acquisition paths. Collaborated directly with small business owners and agency founders to scale revenue operations through automated passive lead assets.