Victor A.

Digital Marketing & Audience Growth Specialist

Jumia • Freelance

Feb 2023 - Present • 3 yrs 4 mos

Collaborated with Maguire Shoes to increase brand visibility, attract targeted audiences, and strengthen the company's online presence through strategic digital marketing initiatives. Developed and executed audience growth campaigns focused on driving website traffic, improving brand awareness, and expanding reach across relevant online platforms. By leveraging content marketing, social media promotion, and audience-focused engagement strategies, I helped connect the brand with potential customers interested in premium footwear and fashion products. Key contributions include: * Promoted brand content across relevant online communities and social platforms * Implemented audience growth strategies to increase website visibility and engagement * Supported traffic generation efforts through targeted content distribution * Enhanced brand awareness by reaching fashion-conscious and niche audiences * Monitored campaign performance and optimized promotional activities for better results * Contributed to building a stronger digital presence through consistent marketing efforts This project deduce my ability to combine digital marketing, audience targeting, content promotion, and traffic generation strategies to help eCommerce brands increase visibility, attract potential customers, and grow their online presence.

Content Creator & Social Media Manager

tentree Europe • Freelance

Jan 2021 - Present • 5 yrs 5 mos

Worked closely with tentree Europe to create engaging content and manage the brand's social media presence, helping showcase its unique story, products, and values to a wider audience. I was responsible for developing content that connected with customers, increased engagement, and strengthened the brand's online visibility across social platforms. Key contributions include: * Created original social media content that reflected the brand's voice and identity * Wrote engaging captions, product highlights, and storytelling-driven posts * Managed day-to-day social media activities and content scheduling * Engaged with followers and helped build a stronger online community * Supported brand awareness efforts through consistent and strategic content promotion * Tracked content performance and adjusted strategies to improve reach and engagement This experience strengthened my skills in content marketing, social media management, audience engagement, and brand storytelling, helping drive meaningful interactions and increase online visibility for an established eCommerce brand.