Victor A.

Email Marketing Manager

Jumia • Freelance

Jan 2023 - Present • 3 yrs 7 mos

Worked with Jumia to support email marketing campaigns aimed at increasing customer engagement, driving repeat purchases, and improving overall campaign performance. Focused on creating targeted email strategies that delivered relevant content to customers throughout their shopping journey. Key contributions include: Planned and managed email marketing campaigns for promotional and seasonal offers Created customer segments for personalized email targeting Developed automated email flows, including welcome, abandoned cart, and post-purchase campaigns Monitored campaign performance and optimized open rates, click-through rates, and conversions Collaborated with marketing teams to align email campaigns with business goals Maintained email list quality and followed email marketing best practices This experience strengthened my skills in email marketing, customer segmentation, marketing automation, and data-driven campaign optimization, helping deliver engaging customer experiences and support eCommerce growth.

Content Creator & Social Media Manager

tentree Europe • Freelance

Jan 2021 - Present • 5 yrs 7 mos

Worked closely with tentree Europe to create engaging content and manage the brand's social media presence, helping showcase its unique story, products, and values to a wider audience. I was responsible for developing content that connected with customers, increased engagement, and strengthened the brand's online visibility across social platforms. Key contributions include: Created original social media content that reflected the brand's voice and identity Wrote engaging captions, product highlights, and storytelling-driven posts Managed day-to-day social media activities and content scheduling Engaged with followers and helped build a stronger online community Supported brand awareness efforts through consistent and strategic content promotion Tracked content performance and adjusted strategies to improve reach and engagement This experience strengthened my skills in content marketing, social media management, audience engagement, and brand storytelling, helping drive meaningful interactions and increase online visibility for an established eCommerce brand.