Velasco

French Market Localization & Content Strategist | Euro Growth Media

Apr 2024 - Jun 2026 • 2 yrs 2 mos

As a technical marketing writer and localization analyst, I supervised the translation, content reworking, and search engine optimization of international product catalogs for brands entering the French retail landscape. My daily workflow involved running detailed semantic keyword research to locate precise high-intent search terms used by shoppers within France, Belgium, and Switzerland. I rewrote technical product lists and sales page copy to transform generic translated text into high-converting, culturally accurate French product narratives. My role included optimizing on-page elements, structuring title variables, description meta text, and header arrays to meet current search ranking guidelines for Google France. I conducted detailed competitor gap studies, finding profitable keyword groupings that rival brands overlooked and writing comprehensive copy blocks to claim those top-ranking search positions.

WordPress Front-End Developer & Template Engineer | Core Layout IT

Mar 2023 - Aug 2025 • 2 yrs 5 mos

I managed the front-end customization, theme configuration, and interactive layout tuning of corporate multi-page web setups on WordPress using premium design builders. My role focused on converting visual product designs into clean, responsive interface structures that maintained complete layout consistency across desktop displays and smartphone screen resolutions. I handled custom theme file modifications, writing targeted styling parameters to extend layout sections beyond standard boundaries without creating system rendering bugs. I audited active site plugin packages regularly, locating resource-heavy background scripts that slowed server processing actions and replacing them with lightweight code alternatives. My daily tasks included connecting customer inquiry sheets, analytics trackers, and tracking parameters to capture interaction logs cleanly across active business spaces. By keeping interface load parameters highly efficient, I consistently kept user interaction depths high.

European Payment Integration & Gateway Lead | Transaction Flow Systems

Mar 2023 - May 2025 • 2 yrs 2 mos

I specialize in the technical setup, secure configuration, and optimization of regional payment infrastructures, focusing on Alma BNPL (Buy Now Pay Later) and Stripe gateways for WooCommerce and Shopify stores in France. My main objective is minimizing checkout abandonment by embedding popular local payment alternatives that give buyers flexible financing choices. I handle precise API configurations, webhook authentications, and sandbox testing scripts to guarantee completely secure payment flows with 100% transaction recording accuracy. I write custom checkout script modifications to position installment options clearly on product descriptions and shopping carts, immediately boosting average order values (AOV) safely. I perform rigorous functionality evaluations, resolving data syncing drop-offs between external bank portals and the central website database to maintain clean inventory updating parameters. My systematic payment configuration work builds a high-trust, friction-free checkout environment that processes high-volume transactions safely under current security guidelines.