I will conduct a usability review or UX research for your website or app

What actually makes users stay, convert, and come back?

That's the question I've been answering for 25 years both as an independent consultant and in-house at organizations like PwC, Postcode Loterij, and D-reizen. On the freelance side I've worked for Philips, Albert Heijn, Tele2, and Van Lanschot. That combination gives me something rare: strategic depth and real operational experience.

Trained at the Nielsen Norman Group and with a post-bachelor in Neuromarketing at Hogeschool Utrecht, I combine behavioral insight, usability research, and data into clear, actionable recommendations.

What I offer:

• Expert reviews & heuristic analysis
• Moderated usability testing (remote or in-person)
• Conversion Rate Optimization (CRO) advice
• Web analytics & behavioral data interpretation
• Strategic UX sparring

How I work: Every project is unique. The packages above are indicative I prefer to tailor scope and approach to your actual situation. Reach out before ordering and we'll find the right fit together.

Best match: Organizations that are serious about their users and ready to act on insights. Industry doesn't matter. Intent does.