
Henry James
PAID MEDIA MARKETING AND LEAD GENERATION SPECIALIST
Habilidades

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Experiencia laboral
Marketing Mangement
LinkedIn • Freelance
Sep 2023 - Mar 2025 • 1 yr 6 mos
As a Marketing Manager at LinkedIn, I led strategic marketing initiatives to drive engagement, user acquisition, and revenue growth across multiple digital channels. I managed multi channel campaigns including paid social, Google Ads, email marketing, and display advertising, optimizing them to generate high quality leads and measurable ROI. I developed and executed data driven lead generation strategies, created conversion focused campaigns, and implemented full funnel tracking to maximize performance. My role included audience research, campaign analytics, A/B testing, and continuous optimization to ensure cost-effective results. I collaborated with cross functional teams to align marketing efforts with business objectives, maintain brand consistency, and deliver compelling messaging. I also oversaw creative development for logos, banners, promotional materials, and social media graphics to strengthen brand identity. Key achievements include launching high impact lead generation campaigns that increased premium subscriptions, improved engagement metrics, and optimized ad spend across global markets. My experience at LinkedIn honed my expertise in paid media strategy, marketing management, and lead generation skills I now leverage to help businesses run high performing campaigns that convert audiences into paying customers.