Valentina P
Creative Strategist and copywritter
Habilidades
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Experiencia laboral
Studio
Freelance • 1 yr 6 mos
INDEPENDENT MARKETING & GROWTH CONSULTANT
Jun 2026 - Present • 1 mo
Lead creative and strategic direction for Studio PAV (former employer, re-engaged as consultant) on the launch of a new multi-artist touring venture: concept, positioning, and go-to-market strategy. Re-engaged by Sphera Impacta (former employer) as account executive on a client win-back project, helping close a video production deal for a multinational brand. Created a full brand identity for a consulting firm — logo, visual branding, and communication strategy — from discovery to launch-ready system.
ACCOUNT EXECUTIVE – BTL
Jan 2026 - Jun 2026 • 5 mos
Managed international and multinational accounts with high annual volumes, aligning campaign execution with annual commercial targets. Supervised budget management, KPI tracking, and financial compliance across accounts. Coordinated internal teams and client stakeholders, ensuring strategic and on-time delivery.
REGIONAL MARKETING & TOUR OPERATIONS MANAGER
Dec 2024 - Dec 2025 • 1 yr
Led regional growth campaigns across 8+ LATAM territories with budgets from USD $200K to $2M, managing 6+ concurrent projects per cycle aligned with city-level revenue projections. Drove +159% growth in organic exposure and +389% increase in interactions in zero paid-media environments, building an earned media ecosystem valued at USD $25K–$30K annually. Designed and implemented acquisition and conversion strategies with direct impact on audience growth and commercial performance. Coordinated regional and international stakeholders across multiple time zones, ensuring 100% on-time campaign launches. Adjusted strategy by territory based on performance data and B2C conversion metrics.