
Valentina Mejia
Creative Visual and Digital designer, passionate about communication and brands
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Visual Designer
La Leyenda del Dorado MTB • Tiempo completo
Jun 2022 - Dec 2024 • 2 yrs 6 mos
Responsible for the development, application, and evolution of the visual identity system for one of Colombia’s most important MTB events. Key achievements include: Design and adaptation of the visual identity for 7 editions of the event. Creation of graphic materials before, during, and after the event. Development of race booklets, brochures, and editorial materials. Design of finish line arches, signage, backings, stages, and large-scale elements. Merchandising development (medals, duffel bags, t-shirts, stickers). Digital campaigns and social media design. Strategic support for digital growth, increasing from fewer than 500 to more than 30,000 followers in one year. Collaborative work with production, communication, and logistics teams.