Uni V. Sol

Recording Artist

Feb 2009 - Present • 17 yrs 6 mos

- Collaborate with internationally recognized brands such as; Armin Van Buuren, AT&T, Nike, Pepsi, Samsung, etc to create studio-quality voice overs and vocals - Compose music jingles, audio ads, DJ drops, promos, podcast intros, and outros for entrepreneurs, ad agencies, digital marketers, and media production studios - Discuss script, lyrics, and project details with clients and gain confirmation to kick-off projects - Write, record, produce and release music in a variety of musical styles, including EDM, rap, pop, and rock - Promote music and music-related content daily through social media and other marketing efforts - Plan and implement content rollout strategies for self-promotion - Update artist social media profiles and website with new items, banners, and information using Canva - Create and edit promotional videos using iMovie - Experiment with Shorts, Live, Community Posts and Youtube channel features to grow subscribers and engagement - Manage digital and social platforms including Instagram, Tik Tok, Facebook, Tumblr, websites, etc.  - Create copy and assets native to each platform to help increase engagement via interaction and algorithms - Contact music venues and travel for live performances in concerts, clubs, and events to build a fanbase

Consultant

Feb 2009 - Present • 17 yrs 6 mos

- Manage marketing assets for distribution to promote the release of a single/video/album - Maintain a database of song details, lyrics, split sheets, one sheets, and press releases - Develop a pricing structure that maximized profitability while remaining competitive - Communicate timelines, organize live sessions, and invoice buyers - Coordinate the delivery of all audio productions in a timely manner - Provide touch point letters to keep project transparency - Obtain and verify songwriter and publisher ownership splits for songs - Register new recordings with the US Copyright Office, ensuring accurate tracking and archiving of completed registrations - Update payment statuses for songwriters, publishers, and products as needed - Create label product release schedules and initiate clearance work as needed - Assist with administrative tasks related to video broadcast and synchronization rights clearance - Manage writer administration changes by coordinating with publishers and securing all necessary details - Maintain royalty accounts and setting up new accounts - Respond to publisher inquiries about ownership splits and licensing status - Schedule audio & video releases for all digital products; gathering key assets/metadata and updating statuses - Oversee delivery of all assigned releases to ensure releases are available on time, as detailed in the release plan - Manage timely ingestion of all assets for digital products - Oversee the day-to-day social media, website, and email accounts to driving fan acquisition, engagement, and retention - Acquire and analyze data to expand fan base, gain insights into audience behaviors, leverage these insights to amplify, enhance, and develop plans to strengthen the relationship with fans  - Track and analyze campaign performance, using insights to optimize future strategies and campaigns - Partnered with publishing administrator, BeatStars/Sony Music Publishing, to register song info, administer copyrights, and licensing