I will define your brand voice and visual direction


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Your brand doesn't have a design problem. It has a decision problem.
Most brands post consistently and still look like everyone else because nobody ever decided what the brand sounds like, what it refuses to say, or which three typefaces it will actually commit to. Without those decisions, every post is improvised.
We're UMBRAL, a creative studio working in film, brand and content. We build brand systems from the production side: we don't hand you an abstract document, we hand you rules you can execute on Monday and, in the top package, the first pieces already designed.
What you get
Positioning and value proposition, written plainly
Brand voice with real do/don't examples
Type system, palette and accent-color rules
Composition and hierarchy guidelines
Ready-to-use social templates
How it works
- You fill a short brief (10 min)
- We research your category and 35 competitors
- You receive the system, we refine it together
Work delivered in English or Spanish native in both. Not translated, adapted.
En español: Definimos la voz y la dirección visual de tu marca posicionamiento, tono, tipografía, paleta y reglas de aplicación. Entregamos un sistema ejecutable, no un documento abstracto. Som
Preferencia de estilo de entrega
Informa al freelancer cualquier preferencia o inquietud que tengas con respecto al uso de herramientas de IA en la finalización y/o entrega de tu pedido.
Conoce a Umbral Cc
Creative studio for social media
- DeMéxico
- Miembro desdeene 2026
- Responde aprox. en:1 hora
Idiomas
Español, Inglés
FAQ
Do I need to have a logo already?
No. If you have one we work around it; if you don't, we define the system it should live in. Logo design isn't included — that's a separate scope.
Is this just a PDF?
No. Standard and Premium include editable files and templates. The document exists so your team can execute without us.
How is this different from a cheaper gig?
We come from production. We know what can actually be shot, edited and posted — so the rules we write are ones you can follow, not aspirational ones you'll abandon in two weeks.
¿Trabajan en español?
Sí, nativo. No traducimos — adaptamos registro y referencias culturales.

