
Sarwar H
Top Rated
GTM, GA4, Stape Server Side Tracking Expert
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Experiencia laboral
Digital & Data Analytics Professional
Optizent • Tiempo completo
Dec 2024 - Present • 1 yr 10 mos
Focused on analytics engineering, marketing data infrastructure, and advanced tracking solutions to help businesses improve measurement, attribution, and data-driven decision-making. • Implemented and optimized GA4 tracking for websites, eCommerce platforms, landing pages, and marketing campaigns, including custom events, parameters, conversions, and enhanced measurement. • Built and managed Google Tag Manager (GTM) implementations using tags, triggers, variables, custom HTML, and data layers to create accurate and scalable tracking systems. • Developed server-side tracking solutions to improve data quality, reliability, privacy, and conversion measurement while reducing dependency on client-side tracking. • Designed and maintained BigQuery analytics infrastructure, including event data collection, data transformation, reporting datasets, and marketing analytics workflows. • Configured Mixpanel for product and behavioral analytics, including event tracking, user properties, funnels, retention, user journeys, and conversion analysis. • Worked with APIs and third-party marketing platforms to collect, transform, and synchronize analytics, advertising, and customer data. • Conducted tracking audits and troubleshooting to identify duplicate events, missing parameters, incorrect conversions, attribution issues, and discrepancies between analytics platforms. • Implemented comprehensive eCommerce tracking for product views, add-to-cart, checkout, purchases, transactions, revenue, and customer journeys. • Built measurement frameworks to connect marketing campaigns with website behavior, conversions, and business outcomes for more reliable attribution and performance analysis. • Collaborated with marketing, development, and business teams to translate measurement requirements into scalable technical analytics solutions. • Focused on clean implementation, accurate data collection, proper documentation, and scalable analytics infrastructure
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azizimanli

Estados Unidos
Sarwar did a great job with setting up tracking for my store. It tracks way more conversions and he did absolutely flawless job. Thanks a lot . I will definetly work with him for my other stores.
pmaindustries

Estados Unidos
We have hired Sarwar H for several projects and he has delivered excellent quality services at a fair price and quick turnaround. We will continue to use him when needed.
benfiverrrrrr

Reino Unido
Sarwar is fantastic and understands Stape and SST very well. We have worked with him on multiple occasions and always come back for any tracking or other back-end work we need help with. He's very cooperative, great attention to detail and always delivers a fantastic job. Recommend him highly.

swatisingh216

India
His knowledge is exceptional with meta events and server side events rendering .would surely loveto work with him on other projects as well
altunyan

Alemania
Thanks for the exceptional fast and acurate setup for Stape with GA4, GA, Meta etc. All perfect within less than a day!!!!


