Touheed I

Google Adx Approval

Google • Tiempo completo

Sep 2021 - Present • 4 yrs 11 mos

I have 4 years of hands-on experience working as a Google Ad Manager & AdX Specialist at Adsparc, where I managed the complete ad operations workflow for publisher accounts. My core responsibilities included: AdX Account Setup & Management — Configuring Google Ad Exchange (AdX) inventory within Google Ad Manager for new and existing publisher accounts, ensuring correct linking, inventory mapping, and ad unit structuring. Header Bidding Implementation — Setting up and managing header bidding integrations to increase demand competition across ad units, resulting in improved eCPMs and overall revenue. Floor Price Optimization — Analyzing historical bid data and market trends to set and continuously adjust floor prices, balancing revenue growth with healthy fill rates. Yield Optimization — Monitoring key metrics (fill rate, eCPM, impressions, viewability) and applying data-driven adjustments to maximize publisher earnings without compromising user experience. Reporting & Analysis — Preparing regular performance and revenue reports using Google Analytics and Excel, providing clients/stakeholders with clear insights into account health and growth opportunities. Demand Partner Coordination — Working closely with SSPs and DSPs to troubleshoot demand issues, resolve discrepancies, and maintain strong fill across all inventory. Over this period, I've built strong expertise in troubleshooting AdX policy issues, improving low-performing ad units, and helping publishers scale their programmatic revenue sustainably.