Tom Sabban

Product Director

Oct 2024 - Present • 1 yr 7 mos

Leading the product vision, strategy, and execution for Fiverr’s Talent domain, responsible for shaping the freelancer experience to support Fiverr’s upmarket strategy and long-term marketplace health.

Lead Product Manager

Nov 2023 - Oct 2024 • 11 mos

I played a pivotal role in driving seller growth and monetization strategies at Fiverr, leading to significant improvements in revenue. • Developed and executed a pricing strategy that resonated with sellers at various career stages. • Launched an innovative paid program for new freelancers, enhancing the platform's value proposition, and significantly contributing to annual recurring revenue (ARR) uplift. • Focused on sustainable take-rate expansion to ensure long-term growth for the company.

Senior Product Manager

Jun 2021 - Mar 2023 • 1 yr 9 mos

I successfully led initiatives for Fiverr Ads (Promoted Gigs), enhancing the internal ads product for freelancers. I was determined to keep it simple, and a win-win-win for buyers, sellers and Fiverr. • Managed a cross-functional team to optimize Ads GMV and ARR through innovative and data-driven platform expansion, improved AI-driven bidding and ranking, and new ad surfaces. • Led company-wide major initiatives, including supply management (quality optimization; recommendations to create Gigs), and a new level system for sellers. • Mentored and developed top talent, fostering growth in 2 Associate Product Managers and 4 Product Managers.