
Tolga Orhun
Business Plan Writer, Digital Strategy Expert
Habilidades

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Porfolio
Experiencia laboral
Head of Digital, E-Commerce, CX, Digital Marketing
Vodafone Qatar • Tiempo completo
Jun 2025 - Present • 11 mos
• Lead Vodafone Qatar’s end-to-end digital ecosystem, including mobile app, web, USSD and IVR, driving strong growth in digital revenue, adoption, and self-care penetration • Own and execute digital product strategy and roadmap, shaping omnichannel customer journeys that increase engagement, satisfaction and conversion • Delivered AI-powered personalization across channels using Adobe Target and Tealium CDP, significantly improving CTR, CVR and retention metrics • Led launch and scale of major digital capabilities including eSIM, MultiSIM, MNP, digital onboarding, device financing and flagship device sales campaigns • Built a strong cross-functional delivery engine, aligning business, IT, marketing, commercial and external partners to accelerate time-to-market • Strengthened e-commerce performance, optimizing funnels, monetization models and digital sales contribution across devices, plans and add-ons • Drive continuous improvement on digital experience, platform performance and customer journey optimization through data, insights and experimentation
Vice President of Digital Banking and Ecosystem& Partnerships
Sohar International Bank
May 2022 - Jun 2025 • 3 yrs 1 mo
• Built Oman’s first mobile banking ecosystem integrating financial and non-financial services • Increased registered users by 55%, active users by 35%, and transacting users by 45% • Led end-to-end digital transformation of key branch services into mobile journeys • Launched 50+ digital products and services across payments, onboarding, and marketplace • Delivered major programs including Digital Onboarding, E-KYC, E-Mandate, and Instant Payments • Owned digital product strategy, roadmap, and ecosystem partnerships • Led cross-functional teams across IT, business, and external partners
Blockchain Product Director
Bitay Technology
Feb 2022 - May 2022 • 3 mos
Led the product and strategy of one of Turkey’s fastest-growing cryptocurrency exchanges and blockchain platforms. Key Achievements: - Directed development of Bitay Mobile App & Web Platform with +200 crypto assets and fiat integration. - Launched Bitay Token, Bitay Pay, and Bitay Visa Debit Card, connecting digital assets with real-world payments. - Introduced NFT Marketplace and early Metaverse partnerships, increasing platform engagement and brand reach. - Defined global go-to-market strategy and brand positioning for Bitay in the US, EU, and GCC regions.