Waleed M

Meta and Google Ads Expert

High Sierra Vending Machine • Freelance

Mar 2025 - Present • 1 yr 2 mos

I managed and optimized paid advertising campaigns for a pizza vending machine business using Meta Platforms (Facebook & Instagram Ads) and Google Ads to increase qualified leads while drastically reducing acquisition costs. 🎯 The Challenge The client was generating leads at a very high cost, making it difficult to scale profitably. High Cost Per Lead Low conversion efficiency Poor audience targeting Under-optimized campaign structure They needed a scalable and cost-efficient lead generation strategy. 🚀 What I Did ✅ Rebuilt the full campaign structure on Meta & Google ✅ Refined geo-targeting for high-intent local audiences ✅ Implemented advanced audience segmentation ✅ Improved ad creatives and copy focused on convenience & 24/7 availability ✅ Launched retargeting campaigns ✅ Continuous A/B testing & performance optimization ✅ Optimized bidding strategies and conversion tracking 📈 Results Achieved 🔥 Reduced Cost Per Lead by 75% 📊 Increased lead volume while lowering budget waste 📍 Improved local targeting performance 💰 Created a scalable paid ads system 💡 Key Strategy Insight By combining hyper-local targeting, improved ad creatives, and data-driven optimization, we transformed an expensive, underperforming ad account into a cost-efficient lead generation machine.