Thiago

digital advertising and tracking specialist

METAFENIX • Tiempo completo

May 2024 - Present • 2 yrs 5 mos

I am Thiago from Spain, a digital advertising and tracking specialist focused on helping businesses improve their online advertising, tracking and ecommerce performance. I work with Meta Ads, Facebook Ads, Google Ads, Google Tag Manager and conversion tracking to help businesses generate better leads and sales. My experience includes setting up and managing Meta Ads campaigns for sales, leads and ecommerce businesses. I work with Meta Ads Manager, Business Manager, Meta Pixel, Conversion API, custom audiences, retargeting and campaign optimization. I also help troubleshoot Meta Ads and Meta Business Suite issues and improve tracking when conversions are not being recorded correctly. On the Google Ads side, I work with Google Ads conversion tracking, Google Tag Manager, Google Analytics 4, conversion actions, enhanced conversions and website tracking. I can audit existing Google Ads setups, identify tracking problems and configure the required tags and events for accurate reporting. I also specialize in ecommerce tracking and product feed setup. I work with events such as product views, add to cart, checkout and purchase tracking, helping businesses understand what customers do on their websites and where conversions come from. My technical experience includes Custom GTM tracking, sales tracking, Pixel tracking, Conversion API, website tracking, ecommerce setup, Google Ads configuration and product feed management. I can also assist with WhatsApp verification, WhatsApp conversion tracking and Business Manager configuration. I approach every project by first understanding the existing setup and business goal, then identifying what needs to be fixed, configured or improved. My focus is on clean tracking, accurate conversion data and properly structured advertising campaigns.