
Teresa Chaves
Google Ads Specialist, PPC Management, Search, Shopping, Performance Max
Habilidades

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Experiencia laboral
Digital Agency
3 yrs 2 mos
Google Ads PPC Manager
Jul 2024 - Present • 2 yrs 2 mos
Manage Google Ads campaigns for businesses seeking consistent PPC optimization and lead generation. My work includes campaign audits, keyword research, negative keyword management, ad optimization, conversion tracking, search-term analysis, bid adjustments, and performance monitoring. I identify underperforming areas through campaign data and apply practical changes to targeting, ads, keywords, and budgets. I also develop optimization strategies designed to support sustainable campaign growth.
Google Ads Specialist
May 2025 - May 2026 • 1 yr
Managed Google Ads campaigns for businesses looking to increase qualified traffic, leads, and conversions. I researched keywords, organized campaigns into relevant ad groups, created search ad strategies, added negative keywords, reviewed search terms, and monitored campaign performance. I identified inefficient spending and improved targeting, bidding, and ad relevance based on campaign data, helping create more structured and efficient PPC campaigns.
PPC Campaign Manager
Performance East
Jan 2025 - Dec 2025 • 11 mos
Handled PPC campaign management from setup through ongoing optimization. I reviewed campaign performance, analyzed keywords and search terms, optimized ads and targeting, adjusted bidding strategies, and monitored budget allocation. When campaigns were generating irrelevant traffic or weak engagement, I identified the problem areas and applied targeted optimization strategies. I also prepared performance reports to evaluate progress and guide future campaign decisions.