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I will analyis your customer value building customer segments knime

Parte de la información aparece en idioma inglés.

Pakistán

MSCS Data Analyst

The target of the task is to work on given datasets, a training set for training and optimizing your model (it contains the target values), an "unknown" set for the final model assessment, a training ...

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Ill calculate intuitive models for you based on your transactions (orders, bookings, purchases,). Two well-known approaches will be used, RFM (Recency, Frequency, Monetary value) and predicted CLV. These models will be customized to your need and data structure. Thus, each customer will get his individual value based on his behavior in the past.

The result will contain a customer table enriched by the customer values and statistical data. Youll also get some graphs and charts showing how the segments distribute overall and over time.

The tool used for the analysis is KNIME, an open-source data mining platform. Youll get the source files that allows you to push new datasets to the models.