Tba M

CRM & Marketing Automation Specialist

Automation Solutions • Trabajador autónomo

Oct 2022 - Present • 3 yrs 9 mos

Designed and deployed end-to-end CRM and marketing automation solutions for agencies, consultants, SaaS companies, and service businesses by integrating Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, HubSpot CRM, Salesforce, Zoho CRM, GoHighLevel, Chatfuel, Drift, Calendly, Acuity Scheduling, Google Calendar, Zapier, Make.com, and n8n. Built automated lead capture systems that synchronized advertising campaigns with CRM platforms, routed new leads to the appropriate sales representatives, triggered personalized email and SMS follow ups, scheduled appointments automatically, and delivered instant team notifications. Developed chatbot workflows using Chatfuel and Drift to qualify prospects, answer common questions, and book meetings without manual intervention. Configured APIs, webhooks, custom field mapping, conditional logic, routers, and multi-step workflows to ensure accurate data synchronization across all connected applications. Optimized sales funnels, CRM pipelines, marketing campaigns, reporting dashboards, and customer engagement processes while eliminating repetitive administrative work. Performed workflow audits, troubleshooting, duplicate cleanup, and automation enhancements to improve reliability and scalability. Successfully delivered automation systems that reduced lead response time, improved CRM accuracy, increased appointment bookings, and enabled businesses to convert more advertising traffic into qualified customers through efficient, data-driven automation.