
S Watters
Digital Marketing Expert, Google Ads, Content, Social Media
Habilidades

Revisa mis servicios


Porfolio
Experiencia laboral
Haed of Digital Marketing
John Clark Motor Group • Tiempo completo
May 2018 - Present • 8 yrs 5 mos
Responsible for developing marketing strategies across 17 automotive brands, implementing brand guidelines and tracking marketing KPIs to drive brand awareness, leads and vehicle sales. • Built and executed marketing, Ecommerce and automation strategies. • Developed brand marketing strategies across 17 automotive brands to support sales objectives. • Led marketing and communications plans for Group Sales and Aftersales divisions. • Managed and evaluated marketing KPIs, campaign results and market trends to demonstrate ROI. • Managed a £3m annual marketing budget across 41 businesses. • Worked with senior Sales and Marketing leaders to align stakeholders with brand strategy and long-term vision. • BMW social media content shared by BMW Group channels. • Selected by Land Rover UK to develop and execute a sustainable luxury campaign. • Auto Retail Profit recognised John Clark Motor Group as a “high visibility” website and “emerging online brand” in its 2022 online performance report.