Svenja H

Category Manager

Dönges GmbH • Tiempo completo

Aug 2025 - Present • 9 mos

I am responsible for the commercial and strategic management of the trading goods category. My role includes assortment planning, strategic pricing, and margin calculation to ensure sustainable profitability and competitive positioning. I conduct in-depth market and competitor analyses to identify trends, growth opportunities, and optimization potential. In addition, I select, negotiate, and manage suppliers while ensuring product quality and reliable supply chains. Working closely with procurement and marketing, I develop and implement category strategies and continuously monitor key performance indicators (revenue, sales volume, and margin) to derive data-driven measures for assortment and process optimization.

Marketingmanager

Trade GmbH • Tiempo completo

Sep 2024 - Aug 2025 • 11 mos

I was responsible for managing and optimizing sales processes across national and international marketplaces, including Shopify, Amazon, Otto, XXXLutz, Home24, Metro, ManoMano, and Kaufland. My tasks included strategic pricing, deal coordination, and campaign management via Amazon Ads and Google Ads, as well as SEO optimization and performance analysis using Helium10 and Sistrix. I also managed product data and backend processes in Plentymarkets, oversaw FBA logistics including shipping via Amazon Freight, coordinated over 1,000 products across 10+ marketplaces, and supported account management and marketplace growth strategies.