Suzanne M

Business Intelligence (BI) Lead

IBISWorld • Freelance

May 2016 - Jun 2020 • 4 yrs 1 mo

To round out your business portfolio, adding IBISWorld is a masterstroke. While Gartner is about strategy and Euromonitor is about consumer trends, IBISWorld is the global authority on Industry Data and Professional Benchmarking. As a Business Intelligence (BI) Lead, you position yourself as the technical engine that drives these insights. Work Experience Entry Business Intelligence (BI) Lead | IBISWorld 202X – Present (or specific dates) Role Description: Directed the Business Intelligence strategy to synthesize raw economic data into high-value industry reports for over 5,000+ global sectors. My role was at the intersection of data engineering and market analysis, where I led the development of scalable BI solutions that empowered subscribers to perform strategic industry screening and competitive benchmarking. I was responsible for transforming fragmented data points into the "Industry Wizard" tools used by procurement, finance, and strategy professionals worldwide. Key Responsibilities: Architecting BI Solutions: Designed and deployed interactive Power BI and Tableau dashboards that visualized market size (TAM/SAM), revenue trends, and 5-year growth forecasts. Data Modeling & ETL: Led the extraction, transformation, and loading (ETL) of massive structured and unstructured datasets from government and private economic sources. Industry Benchmarking: Developed standardized KPIs (Key Performance Indicators) for profit margins, labor costs, and revenue-per-employee across thousands of industry codes. Cross-Functional Leadership: Collaborated with senior economists and data scientists to ensure data accuracy and integrity within the global reporting pipeline. Stakeholder Reporting: Translated technical data findings into executive summaries for C-suite decision-makers and policy professionals.

Strategic Growth Consultant

Gartner • Freelance

Jan 2011 - Feb 2015 • 4 yrs 1 mo

As a Strategic Growth Consultant within Gartner’s Consulting division, I specialized in helping executive leadership teams navigate complex market shifts and digital transformation. I leveraged Gartner’s proprietary research methodologies to build growth roadmaps for mid-sized to enterprise-level organizations. My role involved synthesizing vast amounts of technical data into high-level strategic advice, focusing on market expansion, competitive positioning, and operational scalability. Key Responsibilities: Strategic Benchmarking: Utilizing the Gartner Magic Quadrant and Critical Capabilities frameworks to evaluate market players and identify competitive gaps. Go-To-Market (GTM) Strategy: Designing comprehensive market entry strategies for tech-driven services and emerging industries. Executive Advisory: Facilitating strategy sessions for C-suite clients to align business goals with 2026 industry trends and technological advancements. SWOT & Risk Assessment: Conducting deep-dive risk mitigation analysis for companies looking to scale in volatile or saturated markets. Product-Market Fit Analysis: Validating product concepts against real-time consumer and enterprise demand data.