
Arvinth Ar
Graphic designer
Habilidades

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Porfolio
Experiencia laboral
Lead Thumbnail Designer & Creative Specialist
Night Media • Tiempo parcial
Jun 2024 - Present • 2 yrs
Worked as a dedicated Creative Specialist for international YouTube creators with 1M+ subscribers, focusing on "scroll-stopping" thumbnail psychology. Executed A/B testing strategies for thumbnails, identifying high-performing color palettes and typography that boosted video reach by 25%. Mastered advanced photo manipulation and digital painting techniques to create hyper-realistic and engaging visual hooks. Coordinated with global teams across different time zones to ensure consistent brand messaging across all digital platforms. Stayed ahead of global design trends to provide clients with modern, competitive, and viral-ready visual content.
Senior Visual Designer (YouTube Strategy)
Antyra Solutions (A leading Digital Agency in Sri Lanka) • Tiempo completo
Feb 2022 - Jun 2024 • 2 yrs 4 mos
Led the visual content strategy for several high-profile Sri Lankan YouTube channels and corporate brands, focusing on increasing viewer engagement through high-impact design. Designed over 500+ custom YouTube thumbnails, resulting in an average Click-Through Rate (CTR) increase of 12% across managed channels. Collaborated with content creators to develop unique brand identities, including channel art, logos, and social media assets. Optimized design workflows to deliver high-quality visual assets under tight production deadlines. Analyzed YouTube Analytics to refine thumbnail designs based on audience retention and click heatmaps.