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Sue Song
@suesong_
Overseas Advertising Marketing Specialist
China
Chino
Sobre mí
I am an experienced digital marketing professional specializing in optimizing advertising campaigns on global platforms. My core focus is helping brands enhance their sales performance and brand visibility through data-driven strategies. I am highly skilled in data analysis and proficient in using tools like GA4 and Google Looker Studio to extract actionable insights.
Habilidades
Sue Song
desconectado •
Revisa mis servicios
Configuración y consulta de estrategia
I will set up google ads campaigns for ecommerce sales or b2b leads
Gestión de redes sociales
I will set up and optimize facebook and instagram ads for sales or leads
Porfolio
Experiencia laboral
Senior Manager
Publicis Media
Mar 2025 - Aug 2025 • 5 mos
Led online brand advertising for OPPO product launches across Europe and Latin America, covering Google Ads, Meta Ads, and TikTok Ads. Responsibilities included: • Developing advertising strategies aligned with client objectives and target markets. • Managing campaign setup, monitoring performance, and optimizing advertising delivery. • Analyzing campaign data to guide budget allocation and optimization decisions. • Leading the delivery team and coordinating campaign tasks, timelines, and quality. • Translating performance insights into clear recommendations for clients.
Overseas Advertising Manager
CBD • Tiempo completo
Apr 2023 - Oct 2024 • 1 yr 6 mos
Managed overseas advertising strategy and campaign delivery for 20+ client projects across consumer electronics, home and building materials, energy, security, and software. Client projects included Schneider Electric, ZTE, Oakio, and Anviz. Key responsibilities: • Developed advertising strategies based on client goals, target markets, and customer needs. • Managed campaign setup and optimization, including keyword research, audience targeting, ad copy, creatives, and landing page recommendations. • Analyzed performance data and conducted A/B tests to improve lead generation and campaign efficiency. • Coordinated team workloads, standardized campaign workflows, and communicated results and recommendations to clients. Selected project — Oakio: Led Google Search and Display advertising for a B2B building materials business targeting distributors and business buyers across Europe, North America, and Southeast Asia. Addressed an initial lack of inquiries, then refined keywords and audiences to improve lead relevance. Inquiry volume grew from single to triple digits, while the proportion of qualified inquiries increased from approximately 30% to 70%.
Advertising Supervisor
Doratoon • Tiempo completo
May 2021 - Nov 2022 • 1 yr 6 mos
Supervised advertising initiatives and campaign execution. Focused on optimizing ad spend and improving conversion rates through detailed performance tracking and the implementation of actionable insights from marketing data.
