Subhan Razzaq
Habilidades
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Experiencia laboral
Advertising Specialist
BellaVix • Tiempo completo
Nov 2025 - Oct 2026 • 11 mos
Managed Amazon advertising strategy and performance for a portfolio of brands across beauty and hair care, toys and educational games, pet care, and apparel. • Planned, launched, and optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns • Managed Amazon DSP campaigns for audience targeting, retargeting and upper-funnel brand growth • Set up and managed AMC instances, building custom queries and audiences to analyze path to purchase and refine targeting • Led keyword research, search term audits, and SQP analysis to scale top performers and eliminate wasted spend • Improved account efficiency through day-parting, budget reallocation, and ACoS/TACoS targets • Developed competitor conquesting and brand defense strategies • Integrated AI tools into research, analysis, and reporting workflows to deliver faster, sharper insights • Built ad spend forecasts and delivered weekly performance reports with clear recommendations • Planned Prime Day and seasonal campaigns in line with Amazon advertising policies • Launched and managed Walmart Sponsored Products and Sponsored Brands campaigns