Isabella

Shopify Store Designer – Hair Extension & Beauty Brands

DRL Virgin hair • Freelance

Aug 2025 - Nov 2025 • 3 mos

Designed and launched conversion-focused Shopify stores for hair extension brands selling bundles, wigs, and accessories. Structured complex product variants including length, texture, colour, and density for smooth customer selection. Built mobile-optimised homepages and product pages tailored to beauty buyers and influencer-driven traffic. Integrated essential Shopify apps for reviews, upsells, payments, and shipping to improve order value and checkout speed.

Shopify E-commerce Consultant – Hair Extension Stores

Freelance (Contract Projects) • Freelance

Dec 2024 - Oct 2025 • 10 mos

Consulted hair extension business owners on Shopify store structure, navigation, and checkout optimisation. Provided guidance on product presentation, pricing structure, and conversion-focused design decisions. Improved store usability for mobile shoppers, who represent the majority of hair extension customers. Supported store launches with quality control, testing, and basic performance optimisation.

E-commerce Website Specialist – Hair & Beauty Products

Cornel Digitals • Freelance

Dec 2022 - Feb 2023 • 2 mos

Developed Shopify storefronts for hair extension sellers transitioning from social media selling to full e-commerce platforms. Organised product collections, bundles, and cross-sell flows to increase average order value. Optimised store layouts for trust, clarity, and repeat purchases within the hair and beauty niche. Assisted clients with store readiness for Facebook and Instagram ads.