Stephen

Meta Ads and Retargeting Campaign for Service Business

Aug 2026 - Present • 2 mos

This project focused on a Meta Ads retargeting campaign for a service business that needed to reconnect with people who had already interacted with its ads or online presence. The work focused on audience segmentation and conversion focused advertising. ○ Meta Ads campaign ○ Facebook Ads ○ Retargeting ○ Audience targeting ○ Audience research ○ Lead generation ○ Campaign management ○ Conversion tracking ○ Campaign optimization ○ Warm audience targeting ○ Custom audience setup ○ Ad performance review ○ Conversion campaign ○ Lead follow up ○ Campaign reporting ○ Custom audience setup Result: The campaign structure gave the business a focused retargeting path for re engaging warm audiences, improving follow up opportunities and supporting lead generation from existing traffic with clear goals.

Social Media Marketing and Lead Generation Campaign

Jun 2026 - Present • 4 mos

This project focused on using social media marketing and lead generation to help a business attract targeted prospects and turn social traffic into customer inquiries. The work combined organic social activity with paid social advertising. ○ Social media marketing ○ Facebook Ads ○ Meta Ads ○ Lead generation ○ Facebook Lead Ads ○ Audience targeting ○ Campaign management ○ Social media management ○ Retargeting ○ Content planning ○ Social media strategy ○ Paid social campaigns ○ Lead follow up ○ Audience research ○ Content scheduling ○ Campaign reporting ○ Audience segmentation Result: The project created a clearer social media marketing and lead generation structure designed to attract prospects, capture inquiries and support consistent customer acquisition over time to support sales growth.

Facebook and Instagram Ads Campaign for Lead Generation

May 2026 - Present • 5 mos

This project focused on creating a Facebook and Instagram advertising campaign for a business that wanted more leads from Meta advertising. The campaign was structured around audience targeting, lead generation and conversion focused ad delivery. ○ Facebook Ads campaign setup ○ Instagram ads ○ Meta Ads campaign ○ Facebook lead generation ○ Audience targeting ○ Ad campaign management ○ Retargeting ○ Lead form setup ○ Campaign optimization ○ Ad creative testing ○ Campaign audience setup ○ Lead form optimization ○ Ad performance review ○ Conversion campaign ○ Campaign reporting ○ Ad creative testing Result: The campaign created a focused path for reaching relevant audiences, collecting leads and improving the way Facebook and Instagram advertising supported customer acquisition and reporting.