Elena

Job Title: Senior WordPress Developer & UI/UX Designer

Novazon • Freelance

Jul 2025 - Present • 10 mos

At Novazon Digital Agency, I led the end-to-end development of high-converting websites for clients across retail, hospitality, and professional services. My role centered on building custom WordPress themes from scratch, ensuring every site was optimized for speed, mobile responsiveness, and search engine visibility. I collaborated directly with brand strategists to translate business goals into intuitive user interfaces that guided visitors seamlessly through the buyer journey. A key part of my work involved conducting UX audits on underperforming client sites, identifying friction points, and redesigning page structures that resulted in measurable improvements in session duration and lead generation. I also managed e-commerce integrations using WooCommerce, setting up product catalogs, payment gateways, and inventory systems tailored to each client's workflow. Beyond development, I provided on-page SEO implementation including schema markup, meta optimization, and core web vitals improvements. Every project was delivered with thorough documentation and post-launch support, ensuring clients felt confident managing their new platforms. This role sharpened my ability to balance aesthetic excellence with technical precision, a combination that defines every project I take on today.

Job Title: Squarespace Specialist & Brand Web Designer

Squarespace • Freelance

May 2024 - Present • 2 yrs

At Squarespace Creative Studio, I served as the lead Squarespace designer, responsible for delivering polished, brand-aligned websites for entrepreneurs, creatives, and small-to-medium businesses. I developed a deep expertise in Squarespace's full design ecosystem, including custom CSS styling, fluid engine layouts, and third-party plugin integrations that extended platform functionality beyond its native capabilities. My process began with thorough client discovery sessions to understand brand identity, target audience, and conversion goals before a single design element was placed. I crafted visually cohesive sites that balanced aesthetic appeal with clear calls to action, helping clients move from overlooked online presences to credible digital storefronts. I also spearheaded the studio's SEO service offering, building keyword strategies, optimizing page structures, and improving site architecture to boost organic rankings for clients in competitive niches. Video content integration was another area of focus, where I edited and embedded brand video assets that elevated storytelling and increased on-page engagement. My work consistently earned five-star client feedback, and several projects were featured in the studio's portfolio as flagship case studies. This experience cemented my belief that great design must always serve a business purpose, not just look impressive on a screen.