Spyros K

Paid Search Account Director

Digitas UK • Tiempo completo

Dec 2023 - Mar 2026 • 2 yrs 3 mos

Led paid search for The Wella Company across its portfolio, including OPI, Sebastian Professional, Wella Professionals and Wella Store. Ran multi-market programmes across France, Spain, Italy, Germany, the Nordics and Brazil. Owned strategy, budget allocation, performance and client relationships, and managed a team of 7 paid search specialists. Hands-on expertise across Performance Max, Standard Shopping, keyword-led Search and Demand Gen. Key achievements: Led and developed a team of 7 paid search managers and executives, setting strategy, coaching and quality standards across all markets Grew online revenue across the Wella portfolio by 49% through restructured Shopping and Performance Max campaigns, feed optimisation and smarter bidding Led paid search launches in 3 new markets, including Brazil and the NORDIC, building campaign structure, localisation and measurement from scratch Increased website traffic by across EU markets while improving ROAS. Introduced Demand Gen campaigns to drive upper-funnel reach and prospecting, contributing to 12% growth in new customer acquisition Managed annual paid search budgets of up to £3.5m across 6 brands and 13 markets Contributed to new business pitches, shaping paid search strategy and presenting to prospective clients, supporting 2 wins Acted as senior client lead, running regular performance reviews and presenting results and recommendations to Wella stakeholders

Paid Search Account Manager

Mindshare • Tiempo completo

Jul 2021 - Nov 2023 • 2 yrs 4 mos

Managed and optimised paid search campaigns for global brands including Dyson, BlackRock and Farrow & Ball. Responsible for campaign strategy, budget management, keyword and bid optimisation, performance reporting and client communication, with a focus on growing revenue and driving efficient traffic. Key achievements: Increased online sales for Dyson by 22% through restructured campaigns, improved bidding strategies and refined audience targeting Supported Dyson's expansion into 5 new markets by building and launching localised paid search campaigns Grew revenue for Farrow & Ball by 35% year-on-year while maintaining an ROAS inside targets. Increased website traffic for BlackRock by 45% through keyword expansion and ad copy testing, while lowering cost per click. Managed annual paid search budgets of up to £3m across multiple accounts.