Amos Emmanuel

Life Insurance Lead Generation & Paid Media Specialist

Humboldt • Freelance

Sep 2026 - Present • 0 mos

Supported insurance marketing initiatives focused on generating new customer opportunities through targeted digital advertising and conversion-focused campaigns. Specialized in combining Meta Ads strategy, audience research, creative development, and lead capture to improve the overall customer acquisition process. Key Responsibilities & Execution: Life Insurance Campaigns: Developed advertising strategies around Life Insurance offers, tailoring messaging and campaign structures to different prospect segments. Meta Advertising: Planned and managed Facebook and Instagram campaigns with a focus on lead generation, audience relevance, and efficient budget allocation. Prospect Research: Analyzed customer needs, demographics, market trends, and competitor messaging to identify stronger campaign opportunities. Creative Strategy: Developed ad concepts, hooks, copy variations, headlines, and calls-to-action designed to communicate the value of insurance clearly. Lead Capture Optimization: Created and refined lead forms and landing-page journeys to make the transition from advertisement to prospect inquiry more effective. A/B Testing: Tested different audiences, creative angles, messaging, and campaign elements to identify what generated stronger engagement and lead activity. Performance Analysis: Monitored campaign metrics such as CPL, CTR, conversion rate, and lead volume to guide ongoing optimization. Conversion Strategy: Focused campaigns beyond clicks and impressions by improving the journey from initial ad interaction through lead submission and follow-up.

Meta ads

Cleveland • Freelance

Dec 2023 - Present • 2 yrs 9 mos

I help Cleveland Agency build lead generation systems designed to attract and nurture relevant prospects through Facebook and Instagram. My work focuses on Life Insurance, Final Expense, Mortgage Protection, and P&C insurance campaigns. Key Responsibilities & Execution: Meta Ads Campaign Strategy: Planned and managed Facebook and Instagram campaigns around specific insurance offers, locations, audiences, budgets, and conversion goals. Audience & Market Research: Researched ideal customer profiles, competitor positioning, demographics, interests, and buying motivations to develop more relevant targeting strategies. Lead Form & Funnel Development: Created conversion-focused lead forms and funnels designed to capture prospect information while using qualifying questions to improve lead relevance. Ad Creative & Copy Strategy: Developed multiple creative concepts, hooks, primary texts, headlines, and calls-to-action tailored to different insurance products and customer pain points. Retargeting & Nurturing: Developed retargeting strategies for people who interacted with ads, visited landing pages, opened forms, or engaged with previous campaigns. Campaign Optimization: Monitored CPL, CTR, conversion rates, lead quality, and overall campaign performance to identify opportunities for improvement and reduce inefficient ad spend. CRM & Automation Integration: Connected lead-generation campaigns with CRM and follow-up systems to help ensure new prospects can be contacted quickly and moved through the sales process efficiently.

Facebook & Instagram Ads Setup

Parrish Business Services • Freelance

Jul 2026 - Aug 2026 • 1 mo

Developed and managed Meta advertising campaigns for Parrish insurance Business -focused on Facebook and Instagram lead generation, with emphasis on Mortgage Protection and Life Insurance. The role involved building targeted campaigns designed to connect insurance offers with homeowners and prospects actively considering financial protection. Key Responsibilities & Execution: Campaign Strategy: Developed Facebook and Instagram campaigns around Mortgage Protection and Life Insurance offers, aligning messaging, targeting, budgets, and campaign objectives. Audience Research: Researched homeowner demographics, geographic markets, customer needs, and competitor positioning to identify relevant prospect segments. Lead Capture: Built and optimized Meta Instant Forms with strategic qualifying questions to capture more useful prospect information. Ad Creative & Copywriting: Developed attention-grabbing ad concepts, primary text, headlines, descriptions, and calls-to-action tailored to insurance audiences. Geographic Targeting: Structured campaigns around specific markets and locations to help agents focus their advertising spend on relevant service areas. Retargeting Strategy: Developed follow-up advertising strategies for people who interacted with campaigns but did not initially submit their information. Campaign Monitoring: Tracked key performance indicators including impressions, CTR, CPL, lead volume, and conversion activity to identify optimization opportunities. Lead Management: Helped establish a smoother transition from Meta lead capture into the agent's follow-up process, allowing prospects to be contacted and nurtured more efficiently.