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Chief Marketing Officer
With love, YTB
Jan 2020 - Present • 6 yrs 4 mos
With Love, YTB is a direct-to-consumer apparel brand I founded and scaled, managing product, operations, and client engagement. I create all visual content and strategy across Instagram, TikTok, Facebook, Pinterest, and the website, driving brand visibility to 500K+ monthly views and improving client retention by 40% in one year through targeted outreach and loyalty programs.