somyasr

Freelance

Freelance • Freelance

May 2025 - Present • 1 yr

Working as a freelance digital consultant and short term contract roles, helping businesses enhance their digital presence through paid media, analytics, and conversion optimisation strategies.

Digital Performance Manager

Zenith International Ltd, Publicis Groupe, London, UK • Tiempo completo

Jun 2023 - May 2025 • 1 yr 11 mos

• Led end-to-end campaign strategy across Google, Meta, LinkedIn, TikTok, and Display for international accounts with £3M+ annual budgets. • Supported Account Director and partnered with client teams to deliver +280% ROAS growth and -22% YoY cost efficiencies through data-led optimisation and creative testing. • Analysed and presented quarterly business reviews and actionable insights, directly influencing client strategy and budget allocation. • Managed and mentored a team of 8 specialists, ensuring best-in-class activation, client communication, and process efficiency.

Senior Performance Marketing Executive, Paid Search Executive

Baby Mori Limited, London • Tiempo completo

Mar 2018 - Jun 2023 • 5 yrs 3 mos

• Planned and executed cross-channel acquisition campaigns (Paid Search, Paid Social, Display) to drive brand growth across UK, EU, and US markets. • Improved ROI by 60% YoY and achieved 70% EU customer growth through audience segmentation, creative iteration, and bid strategy optimisation. • Collaborated with creative and product teams to ensure campaign narratives aligned with brand tone and commercial goals and delivered successful acquisition and retention campaigns to strengthen customer lifetime value and digital reach. • Presented weekly and quarterly reports via Looker Studio and GA4, translating data into strategic recommendations for senior stakeholders.