Sohel R.

Marketing Assistant

The Vessel • Freelance

Jan 2020 - Nov 2025 • 5 yrs 10 mos

Worked at a digital marketing agency, supporting and executing marketing campaigns across multiple channels for clients and industries. Responsibilities included planning, launching, and optimizing digital campaigns with a focus on paid social, performance tracking, and campaign structure. Collaborated with internal teams to align ad messaging with offers, audiences, and landing pages. Key responsibilities: Executed Facebook and Instagram (Meta) ad campaigns for multiple client accounts Assisted with campaign strategy, audience research, and creative testing Managed campaign setup, optimization, and performance monitoring Analyzed key metrics and reported insights to improve campaign results Supported broader digital marketing efforts across paid and organic channels This role provided hands-on experience in a real agency environment, understanding how advertising fits into a complete digital marketing system rather than running ads in isolation.