Sohail Iqbal

Market Research Analyst

Amazon.com • Freelance

May 2025 - Apr 2026 • 11 mos

Evaluated private-label product opportunities through comprehensive market research, competitor benchmarking, profitability analysis, and supplier assessments to support data-driven product selection across Amazon marketplaces. Developed keyword strategies and listing optimization recommendations using search demand, competitive intelligence, and margin analysis to improve product positioning and launch readiness. Coordinated product launch planning by aligning listing optimization, inventory readiness, sourcing insights, and marketplace requirements to support efficient product introductions. Assessed commercial viability by analyzing demand trends, competitive saturation, pricing strategy, estimated margins, and operational feasibility before launch decisions were made. Collaborated with internal stakeholders to translate market research into actionable recommendations for product selection, marketplace positioning, and long-term portfolio growth.

Amazon PPC Manager

Amazon • Freelance

Feb 2024 - Apr 2025 • 1 yr 2 mos

Executed advertising optimization initiatives across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns supporting private-label products linked to $9.8M in annual revenue across Amazon marketplaces. Optimized campaign performance through search-term analysis, keyword harvesting, bid management, placement optimization, and negative keyword implementation to improve advertising efficiency and traffic quality. Monitored campaign performance using ACOS, TACOS, ROAS, CTR, CPC, CVR, and spend pacing to identify optimization opportunities and support profitability-focused advertising decisions. Evaluated campaign structures, keyword segmentation, and placement performance to improve account organization, budget allocation, and long-term campaign scalability. Worked closely with marketplace operations to align advertising strategy with listing optimization, catalog quality, inventory availability, and launch execution. Prepared recurring KPI reports and performance summaries using Excel and Google Sheets, providing stakeholders with actionable insights for campaign optimization and commercial decision-making. Contributed to campaign audits, portfolio reviews, Brand Store alignment, and catalog-health initiatives while supporting scalable advertising operations across multiple products and campaign structures.